Where do you typically get your customers? To succeed in a swimming pool service business, potential customers must find you when they are looking. What do your prospects find when they search online? Do they see your pool business, or do they find your competitors? Few business owners are focused on driving traffic to their website and building business predictably. If you only rely on word-of-mouth referrals, you are missing out on the power of the internet to drive new customers to your business.
Buyers and buying patterns continue to shift, moving more and more online. As a society, we are becoming more accustomed to immediate feedback and quick responses. We are becoming more introverted because of the convenience of the internet and online shopping. If you are not capitalizing on this shift, you are missing out on potential customers for your pool cleaning business. If you are just starting a pool cleaning business, capitalize on the online trend to find customers.
What if you could get Google to be your most significant customer referral source? What if you could get Google to say that you are the best? Would more pool service business profit be a game-changer for your business? That is called search engine optimization (SEO), and most companies do not do it correctly. Even worse, some do it wrong and suffer the consequences.
The SEO puzzle used to be made up of two primary ranking factors. There is a third piece to the ranking factor puzzle in today’s world, and it is the most important. Now, we must do all three to rank well on google.
Top Three Ranking Factors to the SEO Puzzle
Page optimization (on-page)
Authority Back Links (off-page)
Natural Language Patterns (ranking factors)
Behind the scenes of every website, there is code that makes up everything people see when they visit a website. It includes colors, fonts, images, written content, videos, the navigation bar, to name a few.
When Google looks at a website, they do not see the pretty website that visitors see. They see all the behind-the-scenes code that tells them what the website is about. That is why tags, titles, and descriptions are essential on the backend.
If you have a webmaster that takes care of your website, make sure they have the correct tags and titles that include keywords you are trying to rank for and a compelling description. Make sure your website is secure and that it is optimized for mobile devices. If not, it signals to Google that you are not paying attention to your site. You do not care enough about user experience. That is a negative mark against you in SEO.
Finally, content is king, so make sure you have great content related to your services and products!
To discuss off-page factors, there are some terms you should understand:
GMB (Google my business) – Google my business is a Google feature that allows you to list your website in their directory as a business.
NAP (name, address, phone number) – make it familiar and standard wherever you show up on the internet.
Citation – other websites that are printing and publishing your company information.
These must be clear, concise, and uniform. If not, Google will get confused, and they will not trust it. They will not add all that value to your website, and you WANT that value coming home to your website.
Incoming Links are a great signal to Google that your website is popular. When somebody links to your website from their site or their social media page, that means others are talking about you, and Google likes that. Google responds to your popularity by moving you to the top of the search engine.
Do you look at google reviews when you are searching for a business, restaurant, or hotel? Most people do, so make sure you have some positive reviews online. Your Google My Business listing should be set up correctly, and the information should be the same as everywhere else you list it. People can share your GMB listing, which is a positive signal to Google as it shows that people like what you have to offer.
This is the newest and most vital ranking factor. Google is using artificial intelligence to monitor how your website affects people. They are looking at factors like:
- How many people click on your website?
- What happens after they click in?
- Do they spend time there, or do they bounce back and go to another site because they did not get what they wanted?
We noticed in the google algorithm search patterns that these natural language patterns rose to the top as a prominent factor that affects the search engine listings.
- If you search for almost anything right now, you will notice big brands coming up, like Amazon or Nike. That is because these search signals are happening naturally for companies where people know their names. That makes it incredibly unfair for the little guys, the small businesses. Knowing and understanding how to combat it can level the playing field.
How do we Level the Playing Field?
We created a network of users around the world that have mobile devices. We developed software that runs on these mobile devices that does the searches for us on autopilot. These real users (not bots) are sending the signals for our clients automatically. Our software on the backend controls the whole thing, and it makes it completely natural.
The app gets its instructions from our central server, and then it runs the search. It looks through the search engine results page, looking for your domain. If it does not find it after several pages deep, it bounces back to the search box and adds your brand to the search. The important thing about this is that it shows the search engine that the searcher did not find what they were looking for. Then, the app finds your domain and clicks to visit your website. It will click through your website onto different pages, ultimately landing on your contact page. It will stay there for one to four minutes, and then it closes out the browser session. Closing the browser session is crucial as it tells the search engine that you found exactly what you wanted.
That is the best signal for search engines because it happens naturally.
We call it our SEO boost service, and we only offer this to people who qualify for it. Imagine the best referral source on the planet sending you leads because you are at the top of the search, referring you instead of your competitors. There is no one else that has this network as we built it ourselves.
To get started, we do the following:
- We evaluate your site to make sure it meets the requirements.
- We make sure it has the proper tags.
- After the payment is confirmed, we recommend the keywords that we think you should begin ranking based on your business.
- We set up your campaign.
- We let the software do the magic, and we review periodic stats with you to determine success.
If your website does not meet the requirements, we will inform you, and your card will not be charged. If you need help building a website for your pool service business so you do qualify, we offer that service as well.
Keep in mind that your website should have a clear call to action. If we direct traffic to your site and potential customers do not know what to do or take the next step, this service will not provide much value.
Your website must act as a sales tool for your pool business.
We build long-term relationships with our clients; we are in it for you. We do not want to waste your time by providing a service that will not help your business.